AdcastPlus for Advertiser
- Timed delivery and guaranteed accountability, the ad stays on screen for the length of time specified by the advertiser, like TV spot.
- advertisers and agencies can plan online campaigns using the offline metrics.
- advertisers will be able to monitor their online spending and generate a campaign evaluation in a more homogenous way using same TV metrics, GRP’s.
- Gtime and day bookings (like on TV) using same planning calendar.
- AdCastPLUS is fully compatible with standard IAB formats and accounting methodology.