AdcastPlus for Telco's & ISP's
An ISP embedded solution secures the Telco 100% of the time spent when the subscribers are connected online through their proprietary access points. The online advertising market share of the Telco will be economically proportioned to the total amount of time the subscribers spend on the web when accessing the internet and not just upon the time spent on proprietary or controlled websites. When accessing the web, the user will be accompanied by the ACP™ area that is triggered not by the publishers page but by the Telco’s distribution servers. By doing so the Telco will be able to offer convenient broadband subscription packages that will increase the customer’s base and ARPU, targeting a significant quota of the overall advertising market share. The Telco’s could also proactively engage with the broad band subscribers by distributing-sharing the revenues generated when adopting an advertising revenue distribution model with the end consumer. Provided that the Telco’s data collection system matches all privacy constraints, behavioral or prediction based targeting advertising campaigns can also be delivered when using the ACP™ area, justifying to advertisers and agencies an even higher premium cpm.