Tecnology

Our Products

AdCastPlus is a unique patented advertising solution that provides

non-scrollable, time-controllable, TV styled advertising on the web. Since inception our principal aim has been to provide software that enables brand advertisers to have the same sort of ad accountability on the web that they have become accustomed to on Television. Our technology de-couples the ad delivery logic from the browsing activities. This means that we can serve ads in a non scrollable frame, in timed increments without requiring a page refresh. Depending on how long the web visitor is on the web page this can multiply the number of ads delivered by a factor of 10 without an offsetting increase in web traffic. This means increased revenue for the web publisher and lower costs and better customer engagement for the advertiser.

AdCastPlus ads offer:
  • Guaranteed exposure time — The ad stays on screen for the length of time specified by the advertiser.
  • Certified accountability — Consumers interact with your ad for its full duration.
  • Feature Rich — The ad can be created using any combination of video, stills, sounds, and animations.
  • Compatibility with standard internet advertising — AdCastPlus fully supports IAB standards in ad size, format, and accounting methodology.

AdcastPlus

The ACP™ solution is a unique marketing enabler that matches the advertising industry current needs of reinforcing the strategic positioning of the display advertising

a core resource of Publishers and Brand advertisers. KlausTech technology de-couples the ad delivery logic from the browsing activities. Online ads can be served in a non scrollable frame, in timed increments without requiring a page refresh or a new page. Depending on how long the web visitor is on the web page this can multiply the number of highly premium ad inventory delivered by a factor of 10 without an increase in web traffic. This means new premium revenue stream for the web publishers and better customer engagement for the advertiser. It is a unique advertising time base solution capable of providing the same ad accountability given by the traditional media.

AdCastPlus is the only patented advertising tool that provides a non-scrollable, time-controllable, TV styled online advertising solution that can include video and sound, rich media as well as standard sized IAB formats. Ads can be delivered in almost any shape or size and can include any combination of video, stills, sounds and animations. The timed delivery technology ensures that each ad is in view for the allotted time. AdCastPlus controls the part of the webpage or application where the ad is shown.

The AdCastPlus 5.0 release has been currently delivered to the market introducing an advanced planning engine and reporting tool capable of measuring the ad exposure to unique users. The introduction of the time dimension to the online display advertising is the core market differentiator since switches the delivery attention from the display of ads to the reach and frequency of audiences. AdCastPlus system technology covers the deployment of specific integrated solutions tailored on publishers ad servers environments as well as a dedicated in house ASP full planning and delivery service. Publishers and Advertisers can optimize a “non scrollable” ad space/content location on the browser displaying “timed” ads or content also when on mobile phones or on IPTV. Advertising “TV” type purchase modules and metrics are now possible and online campaigns can be evaluated on the basis of “timed” ad impressions and not on simply “ad-served” impression using GRP’s that are calculated by measurement companies and media planning software’s already available in the market.

AdCastPlus main features:
  • The ad stays on screen for the length of time specified by the advertiser.
  • The ads stays on screen even if the users scroll down or changes the pages.
  • Consumers interact with the ad for its full duration making it fully accountable.
  • The ad can be created using any combination of video, stills, sounds, and animations.
  • Compatible with standard internet advertising, AdCastPlus fully supports IAB standards in ad size, format, and accounting methodology.
  • it builds a “new” premium ad inventory basin without the need of:
    • increase page impressions or traffic
    • covering-occupying valuable content areas.
  • publishers can control where the ads are placed on the basis of the editorial page and browser-screen settings.
  • campaigns can be compatible with existing ads and campaign.
  • it introduces to the sales force a new sales competitive product.
  • empowers online publishers and mobile platforms to compete for Brand TV budgets campaigns.
  • it is cloud based, no expensive system integration is required.